On any given day, many of the most influential and admired people on earth can be found reveling in the beauty of Biarritz, St Tropez, Positano, Portofino, East Hampton, Palm Beach or Malibu. The relevance of culture, art, and architecture at the sea is greater today than ever - yet fashion brands that embody this lifestyle beyond swimwear are few and far between. Thus, Seaton finds itself in the rare position of essentially inventing a new kind of lifestyle brand: one that is born of the surf, one that evokes the beauty of a well lived life, one that is luxury in it’s simplest form. Seaton is defined by these three essential ideas.
Imagine if a single cashmere sweater or a favorite cotton dress could instantly transport you to another place and time, anytime. That is the essence of Seaton, a collection that marries style with a state of mind.
Owned by the husband and wife team of Jill Roberts and Mark Freeman, Seaton is reflective of the couple's laid back, California-cool lifestyle - one that is modern, relaxed and comfortably chic. Seaton is a testament to their love of the outdoors and their never-ending search to find the perfect beach!
All of the pieces blend Jill's comfortable, easy sun-faded style with simple, European chic - resulting in a collection that offers the best of many fashion worlds and can be worn on the beach or on a bustling city street.
Beloved by a ever-growing roster of celebrities, the collection is perhaps best known for its fabulous, colorful assortment of effortless-chic, ultra-soft cotton vintage t-shirts, sweatshirts, pants, cover-ups, and dresses as well as indulgent cashmere sweaters and wraps. Seaton also offers many pieces with their logo, a seahorse - a symbol chosen in honor of the now-closed beach club where the couple met and fell in love as teenagers years ago |
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